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Why book an audit
Why Work
With Curated
Led by Thomas Theakston, Art Dealer, Curator and Consultant with over $4 million in art sales in under four years, Curated Artists Agency is built on a proven track record of results.
Curated is a strategic agency built to bridge the gap between artistic vision and high-level transactions. We don’t just offer advice; we provide the infrastructure, sales mastery, and digital expertise required to compete at the top of the art market. Whether you are an artist looking to take control of your career or a gallery seeking to optimize your sales pipeline, we provide a proven blueprint for growth.
Elite Sales & Gallery Expertise
We understand the art of the deal at the highest level. Our strategy is built on a foundation of over $4M in art sales in under four years. From launching a major New York gallery to curating and selling at Art Miami for three consecutive years, we have operated in the most competitive environments in the industry. We know how to move work, train sales teams, and close deals that move the needle.
Digital Strategy That Converts
In the modern market, a beautiful website isn't enough, it has to be a sales engine. With a background in founding and scaling three successful businesses starting at age 17, our agency brings entrepreneurial DNA to your digital presence. We specialize in building brand identities and websites that don’t just showcase art, but convert high-level interest into confirmed sales.
A Partnership for Growth
We handle the complexities of the market so you can focus on the work. For artists, we are your "closer" and brand strategist; for galleries, we are your commercial consultant and sales architect. We bring the industry insight, the technical skill, and the relentless drive needed to turn creative passion into a high-performance business.
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Not sure what to fix first (portfolio, site, socials, pricing).
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Want feedback from someone who actually sells art, and seen what works and what doesn't.
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Need a plan you can implement to get unstuck.
Meet Your Art
Business Advisor
I'm Thomas, Art Dealer, Curator, and Consultant with over $4 million in art sales in under four years.
I began my career as a junior art consultant and through strategy, sales mastery, and a relentless drive to grow, rose to the boardroom within just three years. Along the way, I helped launch a major New York gallery, ran the sales training for over 140 sales staff, and curated and sold at Art Miami for three consecutive years overseeing one of the most photographed and talked-about booths each year.
My journey into art and business started young, at 17, I built my first online store, handling everything from the website and branding to marketing and sales. Since then, I’ve founded, built, and marketed three successful businesses, each blending creativity with commercial strategy.
Today, I bring that experience together to help artists, galleries, and creative entrepreneurs turn passion into profit, combining industry insight, sales expertise, and real-world results to help you grow your art business with confidence.
Choose Your
Audit
Social Media Audit
£45
A professional, no-call audit of your main social media platform (Instagram or TikTok) to help you understand what’s working, what isn’t, and how to grow.
What you get:
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Profile Optimization: A deep dive into your Bio, Profile Picture, and Story Highlights to ensure they are working for you, not against you.
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Grid & Content Review: Feedback on your visual aesthetic, post consistency, and how well you are telling your "Artist Story and honest, expert feedback on your overall content.
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Strategy: 5–7 actionable steps to improve visibility and engagement
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Delivery: Delivered as a personalised video or written PDF within 5 days
Perfect if you want clear, constructive feedback from a professional’s perspective — without booking a call.
Website & Portfolio Audit
£110
A professional, no-call audit of your website to help you understand what’s working, what isn’t, and what needs to change to get more sales.
What you get:
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User Experience (UX) Review: I test your site’s navigation, mobile-friendliness, and "Path to Purchase" (how easy is it for a collector to buy?).
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Portfolio Curation: Feedback on work selection, sequencing, and image quality. I'll tell you which pieces are your strongest and which might be diluting your brand.
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Copy & Bio Audit: A review of your "About" page and Artist Statement to ensure your professional voice is clear and compelling.
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Delivery: A detailed PDF report with screenshots and specific "Fix-it" instructions
Perfect for artists who have a website but aren't seeing any sales or inquiries coming through it.
Package Audit
£150
The "Total Health Check" – looking at your entire digital ecosystem.
What you get:
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Holistic Strategy Review: I look at how your Social Media, Website, and Portfolio connect. Is the story consistent across all of them?
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The "Gap" Analysis: A professional assessment of where your brand is now versus where it needs to be for the galleries or collectors you want to attract.
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Consistency Check: Review of your pricing structure and branding elements (fonts, colors, tone of voice).
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10-Point Action Plan: A prioritized list of the top 10 things you need to change to level up your professional standing.
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Delivery: An In-depth Brand Strategy PDF (the "Bible" for your art business).
Perfect for Ambitious artists looking for a total reset and full understanding of how they're coming across.